Two federal lawsuits have now been filed following the explosive video showing the abuse of animals at one of Indiana's biggest agritourism operations. ... $50K settlement between former in-laws fishy in lawsuit over son/nephew's death; Undercover investigations on factory farms and slaughterhouses have brought severe animal abuses to light in recent years. Fairlife milk faces potentially massive class action lawsuit in the wake of alleged cow abuse at ... 11-26. Once the cows stop producing sufficient milk, they’re transported to slaughter. Ensuring that the animals who provide fairlife dairy products are cared for and cared about is a top priority for fairlife. Who is being sued, why, and under what law: Dairy company Fairlife is facing a class action lawsuit alleging fraud, negligent misrepresentation, unjust enrichment, and violations of state consumer protection laws. The brand is … It names Fairlife as well as Mike and Sue McCloskey, owners of Fair Oaks Farms in northwest Indiana where the alleged abuse took place, as defendants. The suit states FairLife is advertised as dairy milk that is produced in safe and humane conditions for the cows. The Animal Legal Defense Fund is a 501(c)(3) nonprofit organization. The lawsuit, filed Tuesday in Chicago federal court by a California man who was a consumer of Fairlife milk, seeks class-action status. Why this case is important: Increasing public concern regarding the treatment of animals raised for food has led to a phenomenon called “humane-washing” where companies induce conscientious consumers to buy products based on false promises of “better” animal treatment. A second, extended video was released by ARM on June 7, 2019, showing more footage of abuse at Fair Oaks Farm. Fairlife CEO Mike Saint John said the company has discontinued milk deliveries from Fair Oaks Farms. Two federal lawsuits have now been filed following the explosive video showing the abuse of animals at one of Indiana's biggest agritourism operations. On June 4, 2019, ARM released a four-minute video documenting egregious abuse of calves at the farm — including calves who were stabbed with steel bars, hit in the face with hard plastic milking bottles, kneed in the spine, and subjected to extreme temperatures sometimes leading to death. Fairlife milk products are available nationwide. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award. Copyright 2020 Scripps Media, Inc. All rights reserved. The Fairlife milk class action lawsuit goes on to say that Fairlife knows this about consumers, and charges a premium for its milk, based on the representations. These tactics deprive consumers of the ability to make meaningful, informed decisions about their purchases and allow companies to continue profiting off of cruelty despite evolving consumer preferences. CHICAGO, IL — Two federal lawsuits have now been filed following the explosive video showing the abuse of animals at one if Indiana's most significant agritourism operations. Video shows malicious acts of violence toward cows, gross neglect of calves, Dairy Farmers of America supplier caught on video, prompting lawsuit, How False Advertising Lawsuits Help Animals, False Advertising: How to Protect Animals by Litigating for Consumers 2019, New White Paper Offers Policy Recommendations to Combat Zoonotic Diseases and Pandemic Risk from Factory Farming, Lawsuit Filed After Investigation Exposes Animal Cruelty at Dairy Farmers of America Supplier, Kate Mara and the Animal Legal Defense Fund Expose Animal Cruelty at Dairy Farm, Challenging Tillamook’s Deceptive Advertising, Challenging Trader Joe’s Misleading Egg Carton Labeling, Challenging Hormel’s Deceptive Advertising Practices: Natural Choice®. A class action lawsuit claims that Coca-Cola and its milk brand Fairlife LLC subjects cows to “horrendous animal abuse.” In early June, footage from Fairlife’s Fair Oak Farms in Indiana was released by the Animal Recovery Mission group. Four dairy workers were fired and three charged with animal cruelty, according to … by Anna Starostinetskaya. 525 East Cotati Avenue, Cotati, CA 94931 The lawsuits have accused the company of fraud for claiming their cows received 'extraordinary care.' These abuses are systemic and are not isolated incidents. Coca-Cola and Fairlife have addressed animal abuse that occurred at Fair Oaks Farm, a supplier for Fairlife, after a video of employees abusing cows was … At this time, one of three suspects wanted in connection with the alleged animal cruelty at Fair Oaks Farms has been arrested. fairlife lactose-free ultra-filtered milk is higher protein and a great source of calcium. These videos show the abuse at Fair Oaks Farm is not anomalous, as Fairlife has argued. For intellectual property information and terms of use, visit our Intellectual Property Terms of Use page. The Fair Oaks Farms class action lawsuit was filed by Andrew Schwartz and Alice Vitiello who say they purchased the milk on multiple occasions at least in part because it is advertised as being produced in a way that is humane to animals. A milk drinker has filed a class-action lawsuit against Fairlife and its now-former milk supplier, Fair Oaks Farms, accusing them of false advertising SUBSCRIBE NOW $3 for 3 months. Sales have grown by double digits each year, including 42% in the first quarter of 2019 . In 2018, the group had sent a member undercover to film the goings-on at Fair Oaks Farms, in Indiana. The Animal Legal Defense Fund joined forces with multiple law firms to bring a class action lawsuit against dairy company Fairlife alleging deceptive marketing practices. Fairlife was launched in 2012 as part of a joint venture by the Coca Cola Company and Select Milk Producers. The operation supplies dairy to milk brand Fairlife, ... A class action lawsuit has been filed against the company. Chicago-based high-protein milk brand Fairlife has been hit with two proposed class action lawsuits alleging deceptive marketing practices following the release of a … In marketing its milk products, Fairlife claims it “provide[s] extraordinary animal care.” But contrary to Fairlife’s marketing, its milk actually comes from animals who are subjected to severe abuse and horrific industry practices intrinsic to operating a dairy where thousands of cows are crowded together and treated as milk machines. This material may not be published, broadcast, rewritten, or redistributed. Fairlife Milk — which used milk from Indiana's Fair Oaks Farms up until last week — was hit with the lawsuits filed in Chicago, where Fairlife is headquartered, on Tuesday and Wednesday. However, this marketing and the profits the company gained from them are fraudulent, according to Schwartz and Vitiello. For privacy policy and ad & cookie policy information, visit our Privacy Policy pages. Animal Recovery Mission, the animal rights group that first released video showing Fair Oaks workers abusing calves at the farm, released the following statement to RTV6 after receiving word that Fairlife was facing a class action lawsuit: Fairlife Milk put out a public statement on their website on Tuesday, where they mentioned nothing about the lawsuits filed against them. Fairlife Milk — which used milk from Indiana's Fair Oaks Farms up until last week — was hit with the lawsuits filed in Chicago, where Fairlife is headquartered, on Tuesday and Wednesday. (707) 795-2533 | info@aldf.org The lawsuit alleges deceptive marketing practices designed to “humane-wash” Fairlife’s products. View Resources. Fairlife, stylized as fa!rlife, is a brand of ultrafiltered milk distributed in Canada and the United States by The Coca-Cola Company.The milk comes in four varieties: reduced fat, chocolate, fat-free, and whole milk. Animal Legal Defense Fund v Hormel Foods Corporation, Looking for case and legal resources? Coca-Cola has, at all times relevant to this lawsuit, including to this day, maintained control over Fairlife—including regulating animal welfare, “ensur[ing] [that the dairy farmers] uphold the highest standards of animal Fairlife Milk Products In June 2020, a class-action lawsuit was filed against Coca-Cola for allegedly falsely advertising that Fairlife products contain milk from cows that are treated ethically, humanely, and with an “extraordinary” amount of care and the farming practices used are environmentally sustainable when, according to plaintiffs, the cows are routinely abused and mistreated. Betting on a premium milk product, Coca Cola hoped that Fairlife would be a significant driver of sales growth. As consumers become more aware of the cruelty in factory farming, demand grows for animal products produced in less abusive conditions. Instead of addressing systemic cruelty in animal agriculture, some companies have merely changed their marketing to fraudulently capitalize on consumers’ concern for the welfare of animals. Coke’s Milk Product Fairlife Faces Lawsuits, Boycotts After Animal Abuse Video. Several lawsuits were filed against Fairlife following an undercover investigation conducted by the animal protection group Animal Recovery Mission (ARM) at Fair Oaks Farm, the company’s “flagship farm” in Indiana. It's delicious and nutritious and much more than milk. Fairlife's ultra-filtered milk, a higher-protein and lactose-free product, debuted in 2014. Privacy Policy. They say that in reality, the cows are badly mistreated. 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